Description:
We are seeking a detail-oriented and proactive Administrative Support Specialist to provide high-level administrative and technical support to management. This role requires proficiency in at least two systems and a strong understanding of marketing automation tools, particularly Salesforce Marketing Cloud. The ideal candidate will be highly organized, capable of working independently, and experienced in managing complex schedules and data-driven marketing workflows.
Key Responsibilities
Maintain and manage calendars, appointments, meetings, and deadlines, including PTA Portal Onboarding schedules.
Provide administrative support with minimal supervision, ensuring timely and accurate execution of tasks.
Support marketing automation initiatives using tools such as Journey Builder and Automation Studio.
Create and manage multi-step customer journeys, including entry sources, decision splits, and exit criteria.
Set up and monitor scheduled automations for data imports, email sends, and reporting.
Interpret and report on email performance metrics such as open rates, click-through rates, and conversions.
Collaborate with management to manage project timelines and campaign execution.
Troubleshoot issues related to journeys, data, or deliverability.
Required Qualifications
Proficiency in at least two systems/platforms relevant to marketing automation or administrative support.
Demonstrated expertise in Salesforce Marketing Cloud, including Journey Builder and Automation Studio.
Strong data management skills and understanding of compliance standards.
Excellent analytical skills with the ability to interpret and act on performance data.
Strong organizational and time management skills.
Ability to function independently with minimal supervision.
Preferred Qualifications
Experience working in a corporate environment with exposure to marketing or customer engagement platforms.
Familiarity with project management tools and practices.
Prior experience supporting onboarding processes or portal management.
Soft Skills
Strong problem-solving abilities.
Effective communication and collaboration skills.
Adaptability and initiative in a fast-paced environment.
Skills:
MircoSoft Booking
Soft Skills:
Strong organizational and time management skills.
Ability to function independently with minimal supervision, critical thinking.
Journey Builder Expertise
Creating and managing multi-step customer journeys.
Understanding entry sources, decision splits, and exit criteria.
Email Studio Proficiency
Designing responsive email templates.
Personalizing content using AMPscript or dynamic content blocks.
Writing AMPscript for personalization and conditional logic.
Using SQL for querying data extensions and segmentation.
Automation Studio
Setting up scheduled automations for data imports, email sends, and reports.
Data Management
Managing data extensions, contact models, and subscriber relationships.
Ensuring data hygiene and compliance (e.g., GDPR, CAN-SPAM).
Analytical Skills
Reporting & Dashboards
Interpreting email performance metrics (open rates, CTR, conversions).
Soft Skills
Project Management: Managing timelines, stakeholders, and campaign execution
Problem Solving: Troubleshooting with journeys, data or deliverability
Education: HS diploma or Equivalent (prefer BS)
Onsite: 100%
VIVA is an equal opportunity employer. All qualified applicants have an equal opportunity for placement, and all employees have an equal opportunity to develop on the job. This means that VIVA will not discriminate against any employee or qualified applicant on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status