Working under the direction of the client manager, plan, create, execute, monitor and analyze the effectiveness of digital marketing and advertising campaigns, which contribute to the advancement of the client’s academic or business objectives.

Work with the client communicators, marketers or program managers to identify marketing goals, audiences and messaging. Research available markets and channels. Recommend or select the best ones for the initiative. Develop digital marketing plans and relevant, compelling creative deliverables, working in conjunction with the client managers, ad agencies contracted by the client, and third party designers or other creatives. Produce digital marketing copy and content as needed. Ensure deliverables are consistent with the brand and quality standards of the client and or the school, as well as its global reputation for excellence. Projects may include related non digital marketing elements, such as print or radio.

Experience and expertise in the effective use of paid and owned social media, podcast sponsorship, digital display, and email (eblasts and newsletters) advertising. Experience and expertise in paid search, search engine optimization and web analytics. Provide regular reporting and analysis (trends, key metrics, and results) for digital campaigns to the client. Educate and consult with the client team members on advertising efforts, digital marketing product capabilities and digital media trends.

Will liaise with and represent the client’s interests, needs and requirements with publishers, advertising agencies, suppliers and creative resources to ensure successful project execution. Will conduct periodic audits of invoices, budgets, and media plans to optimize the client’s media investment.

Required technical skills: Intermediate or better proficiency in typical Microsoft Office products. Basic knowledge of HTML, CSS and Photoshop as well as web analytics. Additional skills with products like Salesforce CRM may be helpful.

Additional Job Details
The IT Engagement & Marketing Coordinator will help strengthen how the Office of the CIO (OCIO) communicates, engages, and connects with the IT organization and campus community. This role is responsible for increasing awareness and adoption of IT capabilities through marketing campaigns, storytelling, and events while fostering collaboration and knowledge sharing across IT.

The coordinator will develop and support new communication channels, organize engagement activities such as technology showcases and staff events, promote IT successes, and create opportunities for the community to better understand the value of IT services. In addition, the role will coordinate small- to medium-sized OCIO initiatives by supporting project planning, stakeholder communications, meeting coordination, and progress tracking.

This temporary position will establish repeatable engagement practices, communication assets, and event processes that strengthen organizational effectiveness and leave a sustainable foundation for future IT engagement efforts.

Preferred Qualifications: outgoing "go-getter" type; higher ed experience; multi-channel fields experience (video, audio, etc).

Notes:
Hybrid schedule - 3 days onsite, team is typically always in-office on Thursdays together