Digital Marketing Specialist

Digital Marketing Specialist

Job Description

Description:

Working under the direction of a client manager, assist with and coordinate digital marketing and advertising campaigns. Work with the client managers to identify marketing goals, audiences and messaging. Research and recommend available markets and channels. Assist with the development of digital marketing plans and related deliverables. Produce digital marketing copy and content as needed. Coordinate production of non digital aspects of marketing campaigns. Review deliverables from ad agencies contracted by the client, third party designers or other creatives for acceptability relative to the client’s requirements, expectations and brand standards. Solid knowledge and on the job experience with paid and owned social media, podcast sponsorship, digital display, and email (eblasts and newsletters) advertising. Solid knowledge and on the job experience with paid search, search engine optimization and web analytics.

May use web analytics to prepare regular reporting and analysis (trends, key metrics, results) for digital campaigns. May serve as subject matter expert on digital advertising efforts, digital marketing product capabilities and digital media trends.
Will liaise with and represent client's interests, needs and requirements with publishers, advertising agencies, suppliers and creative resources to ensure successful project execution. Will conduct periodic audits of invoices, budgets, and media plans to optimize the client's media investment.


Job Summary
Reporting to the Assistant Director of IT and Content Resources, the assistant will support the marketing, branding, and publication activities for the client. Serves as the first point of contact to assist in all communications-related efforts at the client. Works collaboratively with multiple client internal teams, management, and leadership in a complex and fast-paced environment. Maintains up-to-date knowledge of full breadth of client services and resources to deliver relevant and targeted information about client to diverse populations including students, employers, alumni, and other stakeholders.


Job Specific Responsibilities
Works with supervisor and relevant unit heads to execute marketing campaigns for office events and initiatives. Provides updates and smooth flow of information between multiple internal units as needed.
Drafts and edits content for weekly and ad hoc email newsletters, web, print materials, and social media (YouTube, Instagram, etc.).
Prepares and maintains consistent and up-to-date information across all internal and outgoing communications, including event calendars, Crimson Careers, social media, print materials, web content, posters, and other signage as needed.
Designs, edits, and catalogs graphics and video content in Canva using the client templates and style guides.
Designs and edits content for department website. The client website is powered by uConnect, a vendor providing a management platform for content edits.
Uses project management tools (Microsoft Planner, Microsoft Lists, Excel, etc.) to communicate among team members.
Monitors and shares usage data and analysis for all communications platforms. Assists with design and production of statistical reports and other basic infographics.
Participates in communications-related training and communities offered by College and University. Stays informed of best practices at the client and peer institutions.
Attends weekly and biweekly logistic and marketing meetings.
May collaborate with student assistants and other office staff.
Participates in a range of office-wide events including open houses, professional development workshops, intra- and inter-department, and college-wide meetings.
Performs other administrative support tasks as assigned.

Basic Qualifications
Three years of office work experience. Minimum of one year of editing, writing, and design experience required.

Additional Qualifications
Bachelor’s degree preferred.
Experience working on marketing and branding campaigns.
Excellent proofreading, editing, writing, and design skills.
Competency using Microsoft Office and social media platforms (e.g., LinkedIn, Instagram, YouTube). Basic HTML skills and understanding is a plus.
Familiarity with email marketing tools preferred.
Demonstrated design competency, with experience in Canva, Adobe Creative Suite (Illustrator, InDesign, Photoshop), and content management systems.
Experience handling DSLR cameras for photography and videography.
Strong organizational skills including ability to plan, prioritize, and manage workflow and multiple tasks simultaneously.
Self-motivated with the ability to work independently but also willing to take direction and collaborate in a team-oriented environment.

Required technical skills: Intermediate or better proficiency in typical Microsoft Office products. Basic knowledge of HTML, CSS and Photoshop as well as web analytics. Additional skills with products like Salesforce CRM may be helpful.

Notes:
The person in this role is required to work in-person (5 days a week)
A hybrid (remote/in-person) schedule may be permitted beginning
Must have flexibility and availability to work both 9 am-5 pm and 10 am-6 pm schedules based on office needs.

VIVA is an equal opportunity employer. All qualified applicants have an equal opportunity for placement, and all employees have an equal opportunity to develop on the job. This means that VIVA will not discriminate against any employee or qualified applicant on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status