Digital Media Manager

Digital Media Manager

Job Description

This full-time, 4-month hybrid position (40 hours/week) has an on-site anchor day on Tuesdays on campus.

Description:
The client seeks a temporary Digital Media Manager to lead day-to-day social media and email communications while supporting the strategic integration of digital brands during an organizational merger. Working closely with the Communications Associate Director, the manager will oversee content creation and deployment across social media platforms and email channels, ensuring consistent messaging and engagement with the institute's diverse stakeholder audiences.

Core Duties:

Social Media Management:

Manage day-to-day requests, handling content planning, creation, and publishing across Facebook, LinkedIn, Twitter, and Instagram
Develop and execute social media campaigns to promote events, new programs, and special announcements
Coordinate with social media campaign freelancers on special projects and weekly tasks
Upload events videos to YouTube
Monitor engagement metrics and compile quarterly data for performance reports
Collaborate with researchers, faculty, and staff on social requests
Maintain content calendars and ensure consistent posting schedules across all platforms Email Communications:
Draft, design, test, and deploy 1-4 email newsletters per week using email marketing platform Emma
Assist in writing compelling copy and subject lines that engage diverse audiences including researchers, students, industry partners, and the general public
Design email templates and graphics that align with brand guidelines
Assign freelance copyeditor email review for consistency of tone and style
Conduct A/B testing to optimize subject lines, content, and send times
Manage email lists, segmentation, and compliance with university and legal standards

Merger Integration:

Support the unification of HAI and SDS social media accounts
Consolidate and harmonize brand voice, visual identity, and messaging across merged platforms
Assist in archiving, migrating, or consolidating accounts
Update social and email templates, signatures, and branding to reflect the merged organization
Track appropriate metrics to ensure merger activities are having a positive impact on audience

Content:

Create graphics, videos, and other multimedia content using design tools (Canva, Adobe Creative Suite, or similar)
Coordinate with web team to ensure cross-platform consistency



Requirements:
Minimum Requirements:

Education & Experience: Bachelor's degree and at least three years of relevant digital media or communications experience, or combination of education and relevant experience.

Knowledge, Skills and Abilities:

Demonstrated expertise managing institutional social media accounts across multiple platforms
Proven experience with email marketing platforms (e.g., Mailchimp, Constant Contact, Emma, or similar)
Strong copywriting and editing skills with ability to adapt tone for different audiences and platforms
Proficiency with design tools for creating social media graphics and email templates
Experience with social publishing and listening platforms like Brandwatch, Khoros, or Sprout Social.
Experience with analytics and ability to interpret data to inform strategy
Excellent project management and organizational skills with ability to manage multiple campaigns simultaneously
Strong attention to detail and commitment to brand consistency
Ability to work independently and take initiative while collaborating effectively with diverse teams
Knowledge of accessibility best practices for digital content
Familiarity with higher education, research, or technology sector communications preferred

Physical Requirements


Constantly perform desk-based computer tasks
Frequently sitting
Occasionally stand/walk, reach/work above shoulders, grasp lightly/fine manipulation, use a telephone
Rarely lift/carry/push/pull objects that weigh up to 10 pounds



Work Standards:

Interpersonal Skills: Demonstrates the ability to work well with client colleagues and clients and with external organizations
Promote Culture of Safety: Demonstrates commitment to personal responsibility and value for safety; communicates safety concerns; uses and promotes safe behaviors based on training and lessons learned


Notes:

This full-time, 4-month hybrid position (40 hours/week) has an on-site anchor day on Tuesdays on campus.

VIVA is an equal opportunity employer. All qualified applicants have an equal opportunity for placement, and all employees have an equal opportunity to develop on the job. This means that VIVA will not discriminate against any employee or qualified applicant on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status