AVP Paid Social Manager


Role Summary/Purpose:

The client is continuing to build a world class Performance Media Organization committed to driving results with our retail and strategic partners, while also delivering leading customer experiences.?? Within this organization, our Paid Media Team is focused on achieving growth by making data-driven decisions to create meaningful interactions with existing and potential customers. We are seeking an AVP, Paid Social Manager to lead efforts in driving successful digital campaigns, supporting our Health and Wellness portfolio across the client. This role will execute and optimize efficient paid social campaigns including work within Meta, Pinterest, Reddit, and LinkedIn.

Essential Responsibilities:

Responsible for Paid Social campaign planning, development, execution, optimization and forecast in collaboration with Paid Social Analysts
Monitor campaign performance daily and optimize based on KPIs
Directly work with business teams on initial campaign planning, as well as weekly and quarterly performance reviews, serving as the campaign leader
Develop on-going testing plan and identify growth opportunity to expand innovation, new platforms and tactics and drive increased acquisition volume
Identify opportunity for automation leveraging internal/external tools such as Sprinklr
Collaborate with analytics on measurement, tagging and reporting
Collaborate with other channel leads (programmatic, SEM, SEO, etc.) on cross channel integration and strategy
Manage external partner relationships, identify new channels and innovative opportunities
Provide oversight and coaching to Paid Social Analyst as needed
Present Paid Social capabilities, case studies, learnings and strategic POVs to client teams and internal Performance Marketing teams
Perform other duties and/or special projects as assigned


Qualifications/Requirements:

Bachelor’s Degree or in lieu of degree, high school diploma/GED and 7+ years Marketing experience
6+ years of hands-on experience managing paid social campaigns – actively working within buying tools at an agency and/or in-house media team
Must have executed campaigns within several paid social tools, including Facebook/Instagram, LinkedIn, Pinterest, Reddit, etc
2+ years of experience leading large social media brands and mentoring/managing junior team members


Desired Characteristics:

Understanding of all areas of campaign building, pacing, optimizing, and reporting and starting to identify and understand a specific area of interest.
Experience working on both B2C and B2B campaigns; working in financial, health or retail categories a plus
Solid understanding of the technical build of a paid social campaign (bidding structure, tagging, trafficking, custom events, audience management etc.)
Excellent team building and collaborative skills; flexibility to pivot with strategy, regulatory and market evolution alongside cross channel teams to create holistic advertiser solutions
Creative and resourceful;?proven ability to problem solve and look for new ideas
Detail oriented and organized with the ability to juggle competing demands and effectively prioritize tasks
Advanced skills in Excel and PPT are essential as well as strong business writing skills
Comfortable presenting to senior client team stakeholders
Strong aptitude for numerical detail and analytical thinking

Must Have Skills:

Paid Social Execution
Client Service and Business Team Management