Product Analyst

Product Analyst

Job Description

The client is seeking a Product Analyst to support analytics, insights, and strategy across our Retail Media Network (RMN) Martech Products spanning in store, onsite, and offsite marketing channels.
This role is ideal for someone with strong technical skills, foundational marketing channel knowledge, and experience working within the product development lifecycle. You will be a key partner in analyzing product performance, answering high priority ad hoc questions, and shaping our emerging omnichannel strategy.

Primary Responsibilities

1. Product Analytics
Analyze performance of retail media martech products across in store, onsite, and offsite channels.
Support the end to end product development lifecycle by defining success metrics, informing product requirements, and evaluating post launch performance.
Identify product gaps and opportunities using data-driven insights.
Maintain product dashboards, reporting, and KPI monitoring to support roadmap planning and prioritization.
Translate complex findings into clear, actionable recommendations for product managers and leadership.
Leverage data to glean insights and provide go-to-market (GTM) product positioning recommendations.

2. Ad Hoc Analysis
Execute deep-dive analyses to answer urgent or strategic questions from product, sales, operations, GTM, and leadership.
Use SQL and BI tools to extract, combine, and interpret large datasets related to media performance, customer behavior, and product effectiveness.
Provide timely, high-quality insight and storytelling that influences decision-making.
Conduct data QA, troubleshoot anomalies, and help refine data pipelines and reporting logic.

3. Support in Developing Omnichannel Strategy
Partner with product managers, data science, and marketing stakeholders to contribute analytics that drive our omnichannel retail media vision.
Evaluate channel interactions, cross-channel performance, and audience behaviors to inform future product strategy.
Assist in building measurement frameworks that consistently assess value across in store, onsite, and offsite media touchpoints.
Support test and learn initiatives aimed at improving omnichannel personalization, attribution, and holistic campaign effectiveness.

Experience

Required Skills & Experience
1–3 years of experience in product analytics, marketing analytics, business intelligence, or related roles.
Strong SQL skills and experience working with large, complex datasets.
Experience using BI/visualization tools (e.g., Tableau, Power BI, Looker).
Exposure to the product development lifecycle, such as supporting requirements, defining success metrics, or analyzing post launch performance.
Foundational knowledge of digital marketing channels and/or in store media tactics.
Strong critical thinking skills and a talent for data storytelling.
Excellent communication skills with the ability to present insights clearly to technical and non-technical stakeholders.

Preferred Skills
Experience in or exposure to a retail media network.
Familiarity with experimentation and measurement techniques (A/B testing, incrementality, attribution).
Experience with cloud data platforms such as GCP, Snowflake, BigQuery, or Azure.
Understanding of media performance metrics, e commerce data, or audience segmentation.

Education
Minimum Bachelors - Computer Science, Business, Marketing, Economics, Mathematics OR 5 years working as a Business Analyst.

Notes:
Fully remote
M-F 9-5 EST
Must be ok working Eastern Time Zone hours

VIVA is an equal opportunity employer. All qualified applicants have an equal opportunity for placement, and all employees have an equal opportunity to develop on the job. This means that VIVA will not discriminate against any employee or qualified applicant on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.