Program Manager - B2B Marketing & AI GTM

Program Manager - B2B Marketing & AI GTM

Job Description

Remote with travel required

Description:

Position Overview

• We are seeking a highly organized and strategic Program Manager (Contract) to support North America B2B Marketing with a primary focus on launching and activating an Enterprise Executive Customer Advisory Board (CAB). This role will also help shape and activate a strategic AI go-to-market (GTM) approach across North America—leveraging CAB insights and executive engagement to inform priorities and accelerate impact.
• This role will lead end-to-end program management of the Executive CAB, designed to validate client strategy and AI roadmap, de-risk enterprise investments, deepen C-suite relationships, and drive measurable revenue impact. The ideal candidate is AI Native with strong fluency across modern AI concepts and enterprise adoption patterns, and can translate technical capability into clear GTM priorities, executive narratives, and field-ready plays.
• In addition, this individual will support the coordination and tracking of smaller Enterprise- focused events across North America that align to Enterprise Sales priorities.
• This is a high-visibility role requiring cross-functional coordination across Marketing, Sales, Enterprise Architects, AI Solution teams, Executive Leadership, and external agencies.

Key Responsibilities

1. Executive Customer Advisory Board (Primary Responsibility)

• Lead planning, activation, and operational management of the North America-led Executive CAB program.

Program Strategy & Planning

• Translate CAB strategic objectives into executable program plans
• Align program structure with Executive CAB framework (senior customer executives, strategic focus, annual anchor event)
• Develop detailed project timelines, milestones, budgets, and risk mitigation plans
• Establish governance cadence and stakeholder reporting

Cross-Functional Coordination

Partner with:

o Enterprise Sales leadership

o Global Account teams

o Enterprise Architects

o AI Solution Overlay teams

o Marketing leadership

Support governance model development and leadership alignment

• Coordinate with external vendors (e.g., advisory firms, event partners) including proposal evaluation and execution oversight

Customer Targeting & Engagement

• Track development of executive target lists
• Facilitate executive invitation process and engagement journey
• Ensure white-glove executive experience from outreach through follow-up

Event Activation

• Lead planning for the annual anchor event (e.g., US Open 2026 / Advancing AI)
• Manage agenda development, executive content alignment, speaker coordination, and briefing materials
• Oversee event logistics and onsite execution

Measurement & Reporting

• Develop dashboard tracking (in partnership with Salesforce and internal analytics teams)
• Define KPIs tied to engagement, pipeline acceleration, and revenue impact
• Deliver executive-level reporting and program summaries

2. AI Go-to-Market Support (In Service of CAB Outcomes)

• Support and orchestrate a strategic AI GTM approach for North America by translating Executive CAB themes, customer feedback, and executive relationships into clear priorities, field-ready plays, and follow-up motions—partnering across Marketing, Sales, Enterprise Architects, and AI Solution teams.

GTM Strategy & Field Enablement

• Build and maintain a North America AI GTM activation plan informed by CAB objectives and enterprise customer insights (audiences, plays, milestones, budget, and measurement)
• Translate CAB themes (strategy, roadmap feedback, adoption barriers) into executive- ready AI positioning and storytelling for priority industries and accounts
• Partner with Sales and AI Solution teams to turn CAB engagement into repeatable customer narratives (references, lighthouse wins, use cases) and follow-up account motions
• Drive field readiness by coordinating internal briefings, talk tracks, and enablement assets aligned to CAB-driven priorities

Integrated Programs & Executive Engagement

• Ensure the Executive CAB agenda, content themes, and follow-up motions directly reinforce North America AI GTM priorities
• Coordinate with cross-functional stakeholders to ensure AI demos, solution narratives, and executive content are CAB-ready and consistent across touchpoints
• Partner with analytics teams to measure CAB-to-GTM impact (engagement, pipeline influence, and revenue impact)

3. Enterprise Sales Event Support (Secondary Responsibility)

• Provide program tracking and coordination support for smaller Enterprise-focused events across North America.
• Maintain centralized event tracker for Enterprise Marketing initiatives
• Ensure alignment with Enterprise Sales priorities
• Support budget tracking and vendor coordination
• Develop event briefs and post-event impact summaries
• Identify opportunities to drive consistency, efficiency, and scalability

Qualifications Required Experience

• 7+ years in program management, B2B marketing, field marketing, or executive engagement roles
• Proven experience managing executive-level programs or advisory boards
• Experience working in Enterprise B2B technology environments
• Strong project management expertise (multi-stakeholder, high-visibility initiatives)
• AI Native fluency: demonstrated ability to use AI tools responsibly and effectively in day- to-day work, and to translate AI concepts into business value for executive audiences
• Experience partnering with technical stakeholders (e.g., architects, solution teams, engineering) to build customer-facing narratives and programs

Preferred Experience

• Experience supporting C-suite engagement programs
• Familiarity with Salesforce dashboards and pipeline reporting
• Event strategy and executive experience design
• Experience coordinating global or multi-regional stakeholders
• Experience with AI/GenAI go-to-market motions (positioning, demand gen, partner ecosystem, field enablement, or product marketing)
• Understanding of enterprise AI adoption patterns (governance, security, data readiness, MLOps/LLMOps) and how to message to them

Skills & Competencies

• Exceptional organizational and execution skills
• Strong executive presence and communication skills
• Ability to operate autonomously in a matrixed organization
• Strategic thinker with strong operational discipline
• Budget management and vendor oversight capability
• High attention to detail with ability to manage multiple parallel workstreams
• Strong stakeholder management and influence skills
• AI-native workflow mindset (prompting, synthesis, automation) with strong judgment around responsible use of AI
• Ability to simplify technical AI concepts into executive-level narratives and actionable GTM plans

Travel

• Travel is required for CAB anchor event and select Enterprise events across North America. Estimated at 30%

Success Metrics

• Successful launch and activation of Executive CAB (2026)
• Executive engagement and satisfaction
• Measurable contribution to pipeline acceleration and revenue impact (including CAB- informed AI GTM activation)
• On-time, on-budget program delivery
• Improved coordination and visibility across Enterprise event initiatives

Notes:

Remote with travel required

VIVA is an equal opportunity employer. All qualified applicants have an equal opportunity for placement, and all employees have an equal opportunity to develop on the job. This means that VIVA will not discriminate against any employee or qualified applicant on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status