RemoteDescription:This role will partner with Merchandising with Category Insights.They will be responsible for the following:Mining secondary insights and AI tools to address merchant-driven category and subcategory insights questionsDeveloping and executing primary research (both qualitative and quantitative) for category teamsPlan research agendas in collaboration with business partnersFamiliarity, experience and usage of a range of research methodologies and analysis techniques (focus groups, shop-alongs, ethnographies, MaxDiff, Turf, Monadic testing, etc.)Use storytelling to turn insights into a compelling narrative that steers decision makers towards what customers want/needServe as a subject matter expert in consumer research and category strategyDutiesThis position will act as a dedicated insights partner to Merchandising, responsible for:Addressing merchant driven category and subcategory insight questionsMining and synthesizing insights from Simile, Mintel, and KantarTranslating research into clear, concise, decision ready insightsServing as a subject matter expert in consumer research and category strategyA core responsibility of this role would be creating and managing category specific agent banks within Simile, including:Category and subcategory buyersThe client store brand buyers, explicitly modeled alongside competitive store brandsCompetitive private label buyers where availableThese agent banks would enable:Consistent evaluation of the client store brands relative to competitorsFaster, more scalable category insightsDeeper understanding of store brand choice drivers and trade offs at a category levelThis capability does not exist today and represents a meaningful step forward in applying AI to merchandising strategy.ExperienceRequired Qualifications:7+ years of relevant experience - plan, analyze, and provide successful qualitative and quantitative customer research across a variety of methodologies that meets partner goals, including strong analytical skills.A strategic mindset with an ability to connect insights across a variety of data sourcesCompelling communication and storytelling skillsIndependent program management skillsAbility to communicate clearly and effectively across internal team members, collaborators and vendor partnersRole may require occasional travel (?5% of the time)Preferred Qualifications:Prior Consumer Packaged Goods (CPG) or retail or category experienceExperience choosing, managing, and working with research vendors, or experience at a market research vendorExperience working in a complex organization across a variety of partner groupsPowerPoint, Word and Excel skillsEducationBachelor's degreeNotes:Normal Working Hours: 9am to 5pm Monday-Friday (flexible w/ time zone)Fully remote (never coming onsite)Non-Safety SensitiveVIVA is an equal opportunity employer. All qualified applicants have an equal opportunity for placement, and all employees have an equal opportunity to develop on the job. This means that VIVA will not discriminate against any employee or qualified applicant on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status
Description:
This role will partner with Merchandising with Category Insights.
They will be responsible for the following:
Mining secondary insights and AI tools to address merchant-driven category and subcategory insights questionsDeveloping and executing primary research (both qualitative and quantitative) for category teamsPlan research agendas in collaboration with business partnersFamiliarity, experience and usage of a range of research methodologies and analysis techniques (focus groups, shop-alongs, ethnographies, MaxDiff, Turf, Monadic testing, etc.)Use storytelling to turn insights into a compelling narrative that steers decision makers towards what customers want/needServe as a subject matter expert in consumer research and category strategyDutiesThis position will act as a dedicated insights partner to Merchandising, responsible for:Addressing merchant driven category and subcategory insight questionsMining and synthesizing insights from Simile, Mintel, and KantarTranslating research into clear, concise, decision ready insightsServing as a subject matter expert in consumer research and category strategyA core responsibility of this role would be creating and managing category specific agent banks within Simile, including:Category and subcategory buyersThe client store brand buyers, explicitly modeled alongside competitive store brandsCompetitive private label buyers where availableThese agent banks would enable:Consistent evaluation of the client store brands relative to competitorsFaster, more scalable category insightsDeeper understanding of store brand choice drivers and trade offs at a category levelThis capability does not exist today and represents a meaningful step forward in applying AI to merchandising strategy.Experience
Required Qualifications:7+ years of relevant experience - plan, analyze, and provide successful qualitative and quantitative customer research across a variety of methodologies that meets partner goals, including strong analytical skills.A strategic mindset with an ability to connect insights across a variety of data sourcesCompelling communication and storytelling skillsIndependent program management skillsAbility to communicate clearly and effectively across internal team members, collaborators and vendor partnersRole may require occasional travel (?5% of the time)Preferred Qualifications:Prior Consumer Packaged Goods (CPG) or retail or category experienceExperience choosing, managing, and working with research vendors, or experience at a market research vendorExperience working in a complex organization across a variety of partner groupsPowerPoint, Word and Excel skillsEducationBachelor's degreeNotes:Normal Working Hours: 9am to 5pm Monday-Friday (flexible w/ time zone)Fully remote (never coming onsite)Non-Safety Sensitive
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