Senior Manager - Omnichannel Marketing

Senior Manager - Omnichannel Marketing

Job Description

Position Overview:
The Senior Manager, Omnichannel Marketing and Customer Experience (CX), will play a pivotal role in shaping and executing integrated marketing strategies, driving brand growth, and aligning cross-functional teams. This part-time role is ideal for a marketing leader with deep experience in omnichannel strategy, customer experience, and marketing execution. The position will report to the Global Strategic Marketing Omnichannel Lead.

Core Skills:
Omnichannel Strategy & Customer Experience (CX): Proven ability to design and scale integrated marketing systems with a focus on frictionless customer experiences.
Strategic Leadership: Expertise in long-term planning, data analysis, and translating insights into actionable strategies that drive business growth.
Executive Communication: Exceptional written and verbal communication skills, able to craft compelling narratives for executive audiences and other stakeholders.
Relationship Building: Strong interpersonal skills, quickly establishing credibility and fostering collaboration across all levels and geographies.
Operational Excellence: Advanced project management and organizational skills, focused on efficiency, accountability, and results.

Key Responsibilities:
Serve as a strategic partner to the Global Strategic Marketing Omnichannel Lead, managing priorities and ensuring alignment with business goals.
Lead the development and execution of omnichannel marketing initiatives, including coordinating cross-functional Customer Experience (CX) pilot programs.
Execute omnichannel marketing strategic priorities and campaigns as defined by inbound Briefs from marketing teams around the world in collaboration with client internal teams (e.g. IT, Privacy, Legal, Regulatory, Communications, etc. In collaboration with Global Strategic Marketing) and external agency partners.
Act as a key point of contact for internal and external stakeholders on omnichannel marketing initiatives, specifically Customer Experience (CX).
Track progress against marketing KPIs and milestones using project management platforms (e.g. Monday.com, Maestro).
Develop and refine executive communications, presentations, and updates for senior leadership.

Qualifications:
10+ years in senior marketing, brand leadership, or commercial operations, with a focus on omnichannel strategy and customer experience (CX).
Demonstrated success scaling global brands, launching new categories, and leading integrated marketing systems in fast-paced, matrixed organizations.
Strong strategic, analytical, and project management skills.
Adaptable to using project management platforms such as Monday.com.
Exceptional communication and interpersonal skills with proven ability to influence without authority.
Experience uniting creative, sales, product, and operations teams around a clear point of view.
Bachelor’s degree in Mass Communication/Media Studies or related field.

Notes:
Remote
Part-time: 15–20 hours per week

VIVA is an equal opportunity employer. All qualified applicants have an equal opportunity for placement, and all employees have an equal opportunity to develop on the job. This means that VIVA will not discriminate against any employee or qualified applicant on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.