Editorial and Content Manager

Role Summary/Purpose:

Owns the end-to-end production, and governance of the B2C client Auto blog and content page. This role ensures all content is on-brand, legally compliant, consumer-friendly, and optimized for discoverability. The Editorial Manager partners closely with the marketing teams, SEO/COE team, outside agencies and writers, developments calendar and content production mapping, and legal/compliance to plan, produce, publish, and continuously improve content that supports client Car Care business priorities and audience needs. Promoting content through lifecycle campaigns while working within social advertising parameters.

Roles and Responsibilities

SEO and Discoverability
Collaborate with internal SEO team and external partners (Forge, People Inc., Knotch and/or COE) to define keyword strategy, internal linking, and on-page optimization and content recommendations.
Ensure best practices for titles, meta descriptions, headers, schema recommendations, and evergreen updates.
Manage content refresh/optimization cycles (update/republish) to sustain rankings and accuracy.
Champion UX/UI updates for LLM visibility with new Key Takeaway Section, Table of Contents, Editorial Standards/Guidelines and new Provider Locator Top of page button.
Develop and maintain a KPI tracking document to measure performance across content and SEO initiatives.

Editorial Strategy and Planning
Help define, enhance and maintain the blog’s editorial vision, voice, and content pillars aligned to client Car Care business goals.
Translate campaign priorities, seasonal moments, other opportunities like research into an editorial roadmap.
Own the editorial calendar (monthly/quarterly) and balance content across blogs and articles developing infographics, social posts and marketplace content.
Identify content opportunities based on Auto industry needs, gaps, channel needs and competitive landscape.

Content Development and Production Management
Assign topics, write/review briefs, and manage workloads for writers, SMEs and agencies.
Edit drafts for structure, clarity, accuracy, tone, and brand fit (developmental + line/copy edits).
Ensure content is actionable, consumer-friendly, and meets readability/accessibility standards.
Coordinate visual needs (images, graphics, video).

Compliance, Risk and Brand Governance
Ensure adherence to client  Car Care brand standards, style guidelines, and approved terminology.
Partner with Legal/Compliance/Regulatory teams to route content through Workfront reviews and maintain audit-ready documentation.
Ensure claims are supported, disclosures are included, and content avoids prohibited language (especially around financing, credit and guarantees).
Maintain a controlled process for revisions, approvals, and version history.

Audience Experience and Editorial Quality
Champion user-first content: clear CTAs, helpful FAQs, Key Takeaways, Table of Contents and transparent information about client Car Care.
Maintain consistency in voice, tone, and inclusivity across authors and categories.

Agency Leadership and Process Improvement
Manage agency calendar and timelines.
Champion weekly internal/external meetings, discussing priorities for the editorial team
Build templates and article recommendations based off consumer marketing teams campaign priorities.
Improve throughput and quality via streamlined workflows and SLA expectations.

Editorial Governance and Documentation
Maintain an editorial operations hub: calendars, briefs, review records, content inventory, and update schedules.
Ensure clear ownership of each page/post and defined lifecycle (publish ? optimize ? refresh ? retire).

Secondary Responsibilities
Act as support for existing Digital Acquisition, EMOB and Lifecycle helping network marketing leads with day to day tasks such as WF, Purchase Orders and budgets.


Must Have Skills:
1+ year Search Engine Optimization (SEO) experience
1+ year experience developing content,
1+ year Schema experience

Notes:
Remote (60 mile or 60 min from CA hub in Costa Mesa)