Trade Marketing Manager

Reference Number: SRNYTM6

Trade Marketing Manager

Not Disclosed

New York, NY

6.0 Months

Not Disclosed

Not Disclosed

Services

$35/hour - $40/hour

Job Description

GENERAL FUNCTION:
The Trade Marketing Manager for lens point-of-sale is entrusted with developing and executing the lens point-of-sale strategy to enhance premium lens brand awareness and drive product consideration in the US market. Collaborating with the Senior Director of trade marketing, they will craft comprehensive point-of-sale plans tailored to elevate client's premium lens portfolio and provide in-store support for ECP customers.

Success in this role requires the ability to meet tight deadlines, exceptional project management skills, a results-driven mindset, and meticulous attention to detail. Proficiency in Microsoft Office applications is essential for effective project execution and communication.

MAJOR DUTIES AND RESPONSIBILITIES:
Handle multiple projects, set priorities, and drive results in a fast-paced, changing environment.
Partner with global, product marketing, and sales teams for strategic business advancement.
Develop a comprehensive trade marketing strategy for lens brands, products, and programs.
Align key internal stakeholders on point-of-sale plans.
Support lens product launches and key initiatives through ownership of lens point-of-sale.
Ensure legal compliance of all point-of-sale initiatives.
Ensure the availability of effective collateral and demonstration tools to support the sales team.
Manage lens point-of-sale budget effectively.
Partner with marketing analytics to analyze and report on point-of-sale business impact.

BASIC QUALIFICATIONS:
Ability to influence stakeholders and drive results in dynamic environments.
Strong problem-solving and critical thinking skills, with adaptability in complex situations.
Self-motivated, with a focus on achieving results and delivering impactful marketing campaigns within budget and on time.
Proficient in project management, including scheduling, budgeting, and cross-functional collaboration.
Ability to manage organizational complexities and ambiguity.
Strong analytical skills with a commitment to innovation and effective communication.
Customer-focused, with meticulous attention to detail.
Proficient in Microsoft Office applications: Excel, Word, and PowerPoint.
Knowledgeable about marketing principles and practices, with the ability to translate strategy into action.

PREFERRED QUALIFICATIONS:
Bachelor’s degree in marketing, business, or related field.
Four or more years of marketing or project management experience.
Project management skills.
Experience in the eyewear industry.

Notes:
Hybrid in office 3 days a week
9-5 EST, 40/week

VIVA is an equal opportunity employer. All qualified applicants have an equal opportunity for placement, and all employees have an equal opportunity to develop on the job. This means that VIVA will not discriminate against any employee or qualified applicant on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.