Video Marketing Specialist

Video Marketing Specialist

Job Description

Description:

Video Marketing Specialist – CTV & Digital Content

Overview:
As we scale out our digital advertising efforts, we're building a creative team that understands both the art of storytelling and the science of performance marketing—particularly in the rapidly growing Connected TV (CTV) space. We're looking for a Video Marketing Specialist / Digital Content Creator to own the end-to-end production of short-form CTV advertisements (15–30 seconds) designed to capture attention, communicate value, and drive conversions. You'll work closely with marketing, brand, and performance teams to translate campaign strategies into compelling video assets that meet strict platform specifications while maintaining creative excellence. This role also involves repurposing CTV content for social media, OTT platforms, display ads, email, and landing pages. The ideal candidate blends creative vision with technical precision—someone who understands frame-by-frame storytelling constraints, has deep knowledge of CTV/OTT ad specs (Roku, Hulu, YouTube TV, etc.), and can optimize content based on performance data. Whether you're a rising talent eager to specialize in CTV or a seasoned video marketer ready to lead creative strategy, we want to hear from you.

Key Responsibilities
CTV-Specific Production (Primary Focus):
Concept, storyboard, and produce 15–30 second CTV advertisements optimized for viewability, completion rate, and conversion
Ensure all CTV assets meet platform-specific requirements (Roku, Hulu, Amazon Fire TV, YouTube TV, Samsung TV Plus) including:
Aspect ratios: 16:9 (1920x1080), with awareness of 4K deliverables where required
Encoding specs: H.264/H.265 codec, MP4 container, minimum 15 Mbps bitrate
Audio: AAC stereo, -24 LUFS loudness normalization
File size and duration compliance per platform
Implement proper QA protocols: safe zones, caption/subtitle embedding (SRT/VTT), color-safe output, and frame-accurate trimming
Collaborate with copywriters and brand teams on scripting that fits 15–30s constraints while communicating key value propositions
Cross-Channel Repurposing:
Adapt CTV master assets into social formats: 9:16 (Stories/Reels/TikTok), 1:1 (Feed), 4:5 (Instagram Feed)
Create motion and static variants for display, programmatic, and email campaigns
Resize and re-edit for OTT pre-roll (6s, 15s bumpers) and YouTube (skippable/non-skippable)
Develop storyboards and shot lists for multi-platform campaigns
Performance & Optimization:
Partner with media/performance teams to analyze creative performance (VTR, CTR, completion rate, CPA)
Execute A/B and multivariate creative tests; iterate based on data insights
Maintain creative test velocity: minimum 2-3 new variants per campaign cycle
Document learnings and contribute to internal creative best practices
Collaboration & Workflow:
Manage projects through Monday.com or Microsoft Teams
Participate in creative reviews, feedback sessions, and cross-functional planning
Maintain organized asset libraries and version control
Support brand consistency across all channels

Must-Have Qualifications
Level Experience Portfolio Requirements Core Competencies
Junior 1–2 years in video production/editing for digital advertising At least 1 CTV/OTT ad sample (15–30s); 2–3 social video samples; basic storyboard examples Strong editing fundamentals, understanding of ad specs, eagerness to learn CTV ecosystem
Mid-Level 3–5 years in video marketing, digital advertising, or agency environment 3+ CTV/OTT ads with documented performance outcomes (CTR, VTR, completion rates); A/B test examples; storyboards Proven ability to optimize for performance, cross-channel adaptation experience, can work independently
Senior 6+ years with leadership experience in video/creative teams Comprehensive portfolio with campaign case studies, performance lift documentation, strategic recommendations Creative strategy ownership, team mentorship, campaign optimization, stakeholder management

All Levels Must Demonstrate:
Proficiency in Adobe Premiere Pro and After Effects (or DaVinci Resolve equivalent)
Understanding of CTV ad ecosystem: programmatic buying, DSP platforms, measurement methodologies
Knowledge of video encoding, compression, and delivery standards
Strong visual storytelling within strict time constraints
Ability to write or collaborate on ad copy and CTAs

Nice-to-Have
Experience with The Trade Desk, DV360, Google Ad Manager, or Roku Direct Publisher,
Motion graphics expertise: After Effects expressions, Cinema 4D, or similar
Sound design and audio mixing capabilities
Familiarity with broadcast/linear TV ad production
Experience in B2B/Enterprise customer verticals
Knowledge of accessibility standards (WCAG) for video
Photography/cinematography skills for original content capture
Experience managing external vendors, freelancers, or agency partners

Core Technical Skills & Tools
Video Editing & Production:
Adobe Premiere Pro, After Effects, Media Encoder
DaVinci Resolve, Final Cut Pro X
Avid Media Composer (preferred for broadcast backgrounds)
Design & Graphics:
Adobe Photoshop, Illustrator
Figma (for storyboards, mockups, collaboration)
After Effects expressions/scripting
Collaboration & Project Management:
Frame.io, Wipster, or similar review platforms
Monday.com, Notion, Microsoft Teams
Google Workspace / Microsoft 365
Ad Platforms & Specs Knowledge:
Roku Ad Specs, Hulu/Disney+ Ad Requirements, Amazon Fire TV, YouTube TV
The Trade Desk, DV360, Google Ad Manager
Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager
VAST/VPAID tag familiarity
Mountain and Simplifi ad platforms (optional)
Encoding & Delivery:
H.264/H.265 encoding, MP4/MOV containers
Bitrate optimization (15–25 Mbps for CTV)
Caption embedding: SRT, VTT, CEA-608/708
Color management: Rec. 709, HDR awareness

Sample Success Metrics / KPIs
First 3 Months (Onboarding & Foundation)
Complete platform-specific spec training and produce first CTV ad independently (optional)
Deliver 2–3 CTV ad variants that pass QA and platform compliance
Establish baseline creative performance benchmarks

First 6 Months (Optimization & Velocity)
Maintain creative test velocity of 8–12 new CTV variants/month
Improve average Video Completion Rate (VCR) by 10% over baseline
Reduce average cost per completed view by 15% through creative optimization
Successfully repurpose CTV assets into 3+ channel formats per campaign

Core KPIs to Track:
1. Video Completion Rate (VCR): Target 70%+ for 15s, 60%+ for 30s
2. View-Through Rate (VTR): Campaign-specific targets
3. Click-Through Rate (CTR): Benchmark against industry standards
4. Cost Per Acquisition (CPA): Creative contribution to efficiency
5. Creative Test Velocity: New variants produced per sprint/month

VIVA is an equal opportunity employer. All qualified applicants have an equal opportunity for placement, and all employees have an equal opportunity to develop on the job. This means that VIVA will not discriminate against any employee or qualified applicant on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status